Weekly SEO Round Up
Link Building
http://www.searchenginejournal.com/natural-link-building/12582/
http://www.seomoz.org/blog/link-building-for-small-ecommerce-sites
http://searchengineland.com/a-case-study-using-contests-to-build-links-23776
http://www.searchenginejournal.com/keyword-research-synonyms/12540/
Social Media
http://econsultancy.com/blog/4408-five-easy-ways-to-make-your-business-website-more-social
http://www.seomoz.org/blog/early-detection-how-social-media-may-save-the-world
http://econsultancy.com/blog/4436-social-media-engagement-good-habits-are-hard-to-start
http://www.searchenginejournal.com/how-to-target-users-within-social-networks/12558/
http://www.readwriteweb.com/archives/how_to_use_facebook_5_tips_for_better_social_networking.php
http://www.searchenginejournal.com/why-employees-need-social-media-guidelines/12588/
PPC
On Site
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
http://econsultancy.com/blog/4413-e-commerce-delivery-options-key-tips
http://www.searchenginepeople.com/blog/on-site-evaluation-in-action-what-where-and-how.html
http://searchengineland.com/how-to-handle-an-seo-setback-24052
Random
http://www.seomoz.org/ugc/us-websites-break-into-uk-serps-join-the-invasion
http://www.aimclearblog.com/2009/08/20/how-savvy-advertising-agencies-outsource-search/
Tools
update: edited to fix the broken links - sorry about that.